EPQ Research 1
19/5/21
This source says that once people were desperate for all the cheap fast fashion because it is easy to access, inexpensive and is always keeping up with the latest fashion trends. But recently, due to the realisation of unfair treatment of the staff who are involved in the distribution of fashion and the other economic and environmental effects of it, people are now wanting to shop more sustainably by shopping in second hand shops, or purposely are finding shops which are made sustainably.
What was I hoping to find out? I was hoping to do some research into the popularity of more sustainable options such as charity/ vintage (thrift) shops and online shops such as the likes of Depop, Vinted and Ebay. I was interested to discover the average age range of people who tend to shop more sustainably and what has inspired them to do so. I would also like to find some statistics.
Brief summery of what I've learnt from the source: This source gave me all of the information I was hoping to find out. I learnt that younger people up to the age of 30 look to shop more sustainably on sites such as Depop and Vinted. However, various high street stores such as Asda, John Lewis and Ikea are looking to sell second hand furniture and clothing to try and encourage older groups to shop sustainably even Selfridges and Mulberry are reselling used items online. Celebs may have inspired people, Livia Firth and Kim Kardashian are prepared to wear vintage fashion.
70% of women were prepared to buy secondhand fashion in 2019 compared with 45% four years earlier. Vinted now has more than 37 million registered members globally across 13 countries and said it saw an increase of 17% in listings in its European markets throughout lockdown. Households on tight budgets, on furlough, without jobs or working shorter hours due to covid are increasingly selling used items online.
I found out that the fashion industry is responsible for 10% of annual global carbon emissions. The fashion industry's greenhouse gas emissions could surge more than 50% by 2013.
Asda, ASOS, M&S, BooHoo and Tesco are all planning to do better in the future by signing the Textiles 2030 action plan.
How reliable was this source? This source definitely was reliable because I have already heard about shops doing better to be more sustainable, so I had personal knowledge to support that. This was from The Guardian which is a well known and trusted source of news. I'll include information from this source the whole way through my dissertation because it is really useful.
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